Qualcomm
As part of the Omnitracs telematics team, I streamlined the client-side dashboard of their main product offering by creating an intuitive look and feel that incorporated all the necessary features for stakeholders. This comprehensive design encompassed front-end offerings, back-office interfaces, mobile solutions, and in-vehicle applications, showcasing my talent for developing cohesive and user-friendly experiences across multiple platforms.
As Senior Design Staff, I contribute to the analysis of user needs and task flows, develop and drive functional specifications, and propose information architecture based on product requirements. I provide wireframes to communicate and illustrate my designs, art direct, and manage multiple design resources. I create both low-fidelity and high-fidelity clickable prototypes to define the product vision and generate visual assets from existing Photoshop documents. I hold review meetings for all design work and collaborate with team members on all user experience issues for the product, representing the end users' needs to various audiences.
Responsibilities:
- Driving a Design Thinking mentality across the entire organization to ensure a best-in-class product experience.
- Defining and leading the overall design strategy for all Omnitracs/Qualcomm products.
- Creating compelling and engaging user experiences (Driver, Backoffice Facing User Experience, and Data & Analytics) using customer data to understand how customers leverage our solutions to improve fleet efficiency and enable a seamless driver experience.
- Designing high-efficiency interfaces with seamless elegance.
- Managing a diverse creative team capable of all facets of design, including visual design, user experience, interactive, information architecture, mobile/touch screen UI, and usability testing.
- Acting as a User Experience Evangelist, presenting the team's offerings to external audiences, including fleet customers and channel partners.
- Building a world-class team of UX professionals, coaching and mentoring existing staff to new levels, and recruiting great talent.
- Partnering with Product Management and Development to envision and build innovative products and brand experiences that enhance the driving experience and simplify backoffice management.
- Being the voice of our users (drivers and back office personnel), providing empathy and inspiration to the teams building the product experience.
- Leading human-centered design for a global company, establishing UX standards, and successfully evangelizing them throughout the organization.
- Leading by example and driving the principles of design thinking:
- Human-centered simplicity and beauty, establishing a "design kit" focused on simple elegance and driving it throughout the organization.
- Mindful of process, designing for efficiency to create great products in less time.
- Fostering a culture of prototyping and usability testing focused on customer-centric design.
